Community & Media Relations
- Coordinated news conferences and news interviews on public health and educational topics.
- Planned social marketing and communication campaigns, using Microsoft Project.
- Directed and created promotional and public information programs, produced promotional, educational and fund-raising materials: display advertising, direct mail, billboards, posters, television and radio spots.
- Crisis communication:
- All-Hazards Public Information Officer and Social Media for Natural Disaster Response trainings through the Federal Emergency Management Agency (2014)
- Served as Department of Health public information officer for Columbia Generating Station FEMA-evaluated exercise (March 2016). Served as assistant PIO in the Joint Information Center, 2015-2019.
- Served as public information officer for Snohomish County response in statewide bioterrorism exercise (Oct. 2014)
- Served as public information officer during annual U.S. Department of Energy exercises in Richland, WA (2013-2019)
- Trained to staff Washington State’s Emergency Operations Center (EOC), Dept. of Emergency Management (2013) and served on the Department of Health’s EOC (2009).
Writing & Photography
- News and feature articles, speeches and presentations.
- Created award-winning newsletters.
- Wrote and designed brochures, business reports, manuals, Web content.
- Advertising copy for print, radio and television.
- Photography for informational and promotional materials, events, portraits.
Market Research & Planning
- Reorganized public relations and publications offices.
- Cost analysis, budgeting and implementation of advertising, publicity and marketing programs.
- Market research surveys, community focus groups for internal and external audiences.
Special Events
- Planned and coordinated “SequaliShoot,” a 24-hour photography challenge for adults and youth to promote hiking trails in DuPont, WA, 2013-2024. SequaliShoot is derived from the name of an historic creek trail: Sequalitchew.
- Planned and organized a DuPont-based fund-raiser for Tacoma-Pierce Humane Society. DuPont Dogathon raised $1500 in 2020 and 2021.
- Planned and coordinated statewide awards for Healthy Communities Washington at the Joint Conference on Health, an audience of 500-plus public health professionals (2009).
- Planned and coordinated “Turn the Capitol Red” event for the governor and key health directors at the Washington State Capitol to highlight women and heart disease (2006).
- Planned and coordinated Washington Drinking Water Seminars held in five locations, for 600 water system operators and managers (fall 2002).
- Planned and coordinated groundbreaking, dedication ceremonies, open houses, and annual July 4th Fiesta of Independence swearing-in ceremony for 350-500 new citizens (1990-1999).
Training & Program Design
- Designed and taught digital photography course (2018-2024) for City of DuPont, WA
- Communication planning presentations for Master of Public Health classes-University of Washington (2006-2011).
- Cross-cultural presentations for Washington Students of Color Conference (2001) and Public Relations Society of America.
- Designed and taught newspaper production class for college students (1998-99).
- Co-designed study abroad and cultural exchange programs, and international student services handbook for community college students and faculty.
- Designed training programs on managing change, cultural diversity, team-building, and publicity for student leaders (1993-2000).
- Volunteer advisor for Anytown high school program, National Conference for Community and Justice (1996-98).
Skills
- Social media: Experience with, and promotional use of, social media platforms such as Facebook, Nextdoor, Flickr, LinkedIn, and Threads.
- Publication design: Many years experience creating brochures, posters, and other printed materials on Macintosh and PC computers with Adobe and Microsoft products.
- Web: Advise managers on design and content for Internet and intranet sites. Create and manage webpages and websites. Produce electronic-mail and Web-based employee newsletters.
- Photography: Professional photographer: advertising, commercial, portrait, and events. Skilled in digital, color and black-and-white film processes, video production, scriptwriting.
Education
2004 – Coursework in digital design photography, Adobe PhotoShop, Pierce College-Fort Steilacoom, WA.
1998 – Master’s in International Administration, School for International Training, with a specialization in international education and cross-cultural training, Brattleboro, VT.
1977-1992 – Coursework (more than 30 semester hours) in journalism, marketing, management, typography, television production, Spanish, Arizona State University, Tempe, AZ.
1976 – Bachelor of Fine Arts in photography, Arizona State University, Tempe, AZ.
1972-74 – Communications media major, Mercer County Community College, Trenton, NJ.
1971-72 – Studied music voice performance, Philadelphia Musical Academy – University of the Arts, Philadelphia, PA.